You run the shop. We'll help you scale.
The back office and the growth team for independent needlepoint shops. The books, the inventory, the inbox, the phones, and the marketing that brings people through your door. You keep the canvases and the customers.
Month to month. Pause anytime.
You run the shop by day. We work the back office by night.
$300M+
in transactions processed
Shops already run on Backpack.
- 50,000+
transactions reconciled, and counting
- 10,000+
products kept clean and in sync
- 1,000+
inventory errors found and fixed
- Dedicated support
Monday to Friday, 6am to 6pm Pacific
More people find you. More of them come back.
A beautiful shop deserves a full one. We run the marketing that fills it, and we show you exactly what is working.
Get found.
Search that sends people to your door and your website. Your Google listing kept current, and product pages that show up when someone searches for the canvas they want.
Bring in new shoppers.
Ads, if you need them, only where the margin holds. Social posts that show your newest canvases, and a website that turns a visit into an order.
Bring them back.
Email and text messages that read like a note from the shop. New arrivals, trunk shows, and "the canvas you asked about is in."
One system.
Your register, website, email list and books, finally talking to each other, so every customer and every canvas is one record.
Everything behind the counter
Every room in the shop is part of the work we take on. Click around. Flip to night to see what gets done after you lock up.
No matter your POS, we'll help you optimize it.
Shopify, Square, Clover, Lightspeed, Rain POS or something else. We connect it to your website, your books and your email, and tune it so checkout is fast and every sale lands where it should.
Inventory that matches.
Your register and your website agree every night. We count what sells first, so the shelf and the site never argue.
Know what is eating your profits, and how to grow them.
Bookkeeping that shows what each canvas, thread and class really costs you, where the margin leaks, and what to do about it. Monthly books, clean reports and tax prep, with certified CPA, tax and legal partners and sales tax compliance in every state where you owe it.
Dedicated customer support, Monday to Friday, 6am to 6pm Pacific.
Calls, emails and messages answered in your voice. We take the calls, you take the credit.
Email that sells, and an inbox that stays clean.
Newsletters, trunk show announcements and welcome series, written, designed and sent. Your inbox sorted and answered, with only what needs you left for you.
Going to market as a buyer or an exhibitor?
We set up your system so ordering, pre-orders and what's actually in stock all stay in sync, before, during and after market.
Classes, clubs and trunk shows that fill up.
Sign-ups, reminders, waitlists and the emails and posts that fill the table.
Special orders and finishing, tracked.
Every special order and every piece out at the finisher, with who it's for, when it's due, and a note to the customer when it's ready.
A website that brings people in, with dedicated IT behind it.
New sites for shops on old builders or none at all, care for the one you have, and dedicated IT for your site and your customer experience.
Ads, if you need them.
Meta, Google and Pinterest ads run only where the margin holds, with every dollar tracked to a sale.
Your back office operating system. Use only what you need.
Pick the pieces that fit your shop and change them anytime. Don't need bookkeeping and only want IT support? That's a plan.
What do you want off your plate?Tap as many as you like. You can change it later.
Whatever you run, we connect to it.
Keep your register. Keep your website. We plug into the tools you already use and make them work as one.
Using something else? We will connect that too.
Works with Shopify, Square, Clover, Lightspeed, Rain POS, WooCommerce, Squarespace, Wix, BigCommerce, GoDaddy, WordPress, QuickBooks, Klaviyo, Mailchimp, Stripe, Meta, Google and Pinterest. Names and logos belong to their owners and are shown only to say what we work with.
Send us your website. We'll send back an audit within 24 hours.
How you show up on Google when someone nearby searches for a needlepoint shop or a canvas you carry.
How fast your site loads on a phone, and where your product pages and checkout lose people.
Whether your register and your website agree on what's in stock.
24hours from a short form to your audit. Free.
Ten seconds to book. Then we take it from here.
Pick a time.
Choose a slot on the calendar below. It takes ten seconds.
Talk with us.
We look at your register, your website and what is eating your week.
We get to work.
Books, inventory, support, email, marketing and IT, handed to a team that knows the trade.
Month to month. Pause anytime. Full refund in your first 30 days.
Common questions
- Do I have to change my register or website?
- No. We work with what you have. If your website is holding you back, we can build you a better one.
- What does it cost?
- Every shop gets a custom plan, month to month. We'll quote it on the call.
- Can I use only part of it?
- Yes. Pick the pieces you need and change them anytime. No bookkeeping and only IT support is a plan.
- Who does the work?
- Our team, with certified CPA, tax and legal partners when you need them.
- When can I reach you?
- Monday to Friday, 6am to 6pm Pacific, with a reply within one business day.
- Do you work with canvas designers too?
- Yes. Wholesale, market orders and the books behind them.
- What is the free shop checkup?
- Send us your website through a short form and we send back an audit within 24 hours.
- How fast can we start?
- Booking takes ten seconds, and most work starts the same week.